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El Paso-centric info and commentary from the Center of North America

A solution for the sweatiest city in America

Is this clever marketing or what? It would be even more enticing if they promised those girls from the commercial would be there to scrub. Here’s the news release:

Hey there –

We know it gets hot in El Paso, so as you are doing your beat the heat and summer cool down stories, we have a product that will keep him feeling refreshed and clean during those unbearable days.

Irish Spring Body Wash Cool Relief Scrub has a unique cooling complex with natural exfoliating scrub that will wash away the sweat and dirt, leaving his body feeling clean and rejuvenated. So during the hot days, when you can’t stand the heat anymore, jump in the shower and use this cooling body wash to feel refreshed.

For more information, images, and samples, please contact me at 212-798-9783 or Alana.Rockland@cohnwolfe.com

Best,

Alana

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Written by newspapertreeelpaso

June 23, 2009 at 12:59 pm

Posted in Uncategorized

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